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Like many emerging technologies, Web 2.0 continues to attract more than its fair share of misconceptions and hype. IBM?s David Boloker, CTO , Emerging Internet Technology, Software Group, describes Web 2.0 as a category of technologies that has to do with collaboration, simplicity and seeing things much more vividly through Internet user interfaces. ?We?re seeing a new class of applications begin to develop through this Web tool paradigm that re-mixes content from multiple sources,? he says.
Until recently, many aspects of Web 2.0 have been aimed at consumers. Says Boloker, ?The Web site del.icio.us is an example of basic Web 2.0 functionality, where people vote on things or make recommendations. Google Gmail is an example of using more advanced features of Web 2.0. Customers can customize this e-mail program to add features such as maps, discussions and address books as they see fit.?
Businesses are also discovering the advantages of using Web 2.0 software tools that provide more flexibility than traditional prepackaged applications. Since many Web 2.0 tools are offered under the open source model, users are free to customize and change features to support their own business processes. This unprecedented flexibility can help meet new business challenges at an affordable price point.
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